Jewelers, jewelers, watchmakers, eyewear makers, designers, dealers and other jewelry professionals, this article is specifically for you! As you know, competition in the jewelry sector, and more broadly in fashion, is tough. To sell more, there is only one solution: differentiate yourself and be visually appealing. Today's consumer has so many choices at their fingertips (or clicks), that they tend to get lost, it's up to you to show them where and what to watch.
But how to highlight your jewelry and fashion accessories to be sure they do not go unnoticed? By the end of this article, you will understand the importance of presenting your jewelry and how to do it effectively to significantly increase your sales.
Why is the visual so important?
Have you ever gone to a bookstore to choose a book without knowing exactly which one you were going to choose?
In this situation, you have so many choices that you can't look at all the books one by one! So, you head first to the section of your favorite genre, then you scan the books within sight. You begin to take an interest in the books put forward: bookseller's favorites, novelties, literary prizes... Then, you dwell on the books whose covers caught your eye, but ignore those that are "invisible." Your choice will ultimately be the one that seems to you to have the most interesting story of course, but all the books that have not captured your eye will be eliminated automatically, because you will not even have taken them in hand.
For jewelry, it's exactly the same! Between the hundreds of shops on the Internet and the multitude of brands present in the city or in shopping centers, the choice is so plethoric that the consumer can not analyze the entire offer in a Cartesian way. He must therefore rely on his emotions, his "feeling", to find the jewel "favorite". And this is where the know-how of the merchant can and must make the difference to take precedence over his competitors.
Whether you sell your jewelry and fashion accessories online, in stores, or in markets, if you manage to trigger a positive emotion in your visitors, you will have accomplished the most important and difficult part of the sales process. When it comes to fashion objects, you must first stimulate the sense of sight, without ignoring touch.
Let's see how...
Better present your jewelry to sell more.
If you've been in business for a while and haven't created a real showcase for your products yet, you've probably already tried to lower the prices of your items in the hope that it would increase your sales. No doubt it worked a little, but then you encounter other problems:
- You cut back on your margins and your profits get poorer.
- Your brand image is deteriorating. Because in the mind of the consumer, a shop that offers many low prices and promotions is not "desirable" and the quality of its products is questioned.
Fortunately, you can still change that!
Why do you think luxury or cosmetics shops compete creatively to arrange their windows and sales areas? Because it increases their sales exponentially! These companies have understood that by stimulating the affect of the consumer, that by trying to trigger in him these famous positive emotions, they multiply their sales performance, regardless of the prices they charge.
You too apply this strategy and observe the results it produces on your sales. For any jewelry professional, the easiest, fastest and most effective way to capture the attention of customers is to stage their products using adapted jewelry displays. To fulfill their missions, these jewelry displays must:
- Be rewarding and visually appealing: refined and elegant jewelry displays
are more likely to attract attention to your products. They convey a good brand image and increase the "perceived quality" of the products highlighted. It is therefore advisable to favor qualitative displays, with neat finishes. Using
original jewelry displays is also a major advantage to stand out from the competition: classic velvet or black or white imitation leather jewelry displays have been seen too often, and no longer offer much visual impact.
- be available in several colors: yellow gold is best seen on a black background, leather contrasts better on a light background, dark colored jewelry is more visible on brightly colored jewelry displays, etc. It is therefore important to have jewelry displays of different colors to adapt them to the jewelry to be valued. Second advantage to this, you will be able to group your products by "universe" with jewelry displays of the same colors and thus better segment your sales space, which will bring it a clarity very appreciated by customers.
- offer various sizes and shapes, to give more volume and dynamism to the staging. Whether in a shop window, on the sales floor, or on a market stall, it is important to make maximum use of the length, height and depth available to occupy the field of vision of visitors and attract their eye. Creating elaborate staging using the 3 dimensions of space also helps to build a professional image around your business, and therefore increase the degree of trust that your brand generates.
- Adapt to each type of jewel: a bracelet is not highlighted in the same way as a pair of earrings or a necklace! Each jewel display must therefore be able to present its jewel from the best possible angle. And, again, having jewelry displays adapted to each type of jewelry contributes to the brand image and professionalism of the point of sale.
Other criteria are also to be taken into consideration when choosing professional jewelry displays :
- The practical aspect: are these displays easy to use, move, store? Do they allow easy labeling of products?
- Sustainability: are they strong? Are they easy to maintain? Can they be repaired or renovated?
- Personalization: can we easily add a logo, engrave or repaint them?
- And of course the purchase price, which is to be put into perspective taking into consideration the impact that displays will have on jewelry sales.
Since 2009, Coco Papaya has been working with wood craftsmen to create a complete range of jewelry displays for professionals. This range has been specially designed to meet the needs mentioned above.
A range of solid wood jewelry displays to meet the needs of professionals.
Entirely designed in solid wood from sustainable channels, our range consists of displays adapted to each type of jewel:
- Displays with bracelets and watches in different sizes, shapes and colors. For studio photos, small or large sales spaces, windows or counter sales...
- Displays with various necklaces: From "ras-de-cous" to jumpers, our wooden busts will highlight all your creations!
- Practical and clever ring displays: rings are quite difficult to highlight! We have come up with innovative solutions to remedy this.
- Displays with earrings for a highlight individually, by range, by color, or by material ...
- Jewelry trees and multi-function displays for creative and original stagings.
- Original glasses displays,
to attract attention to prescription glasses or sunglasses.
- And finally, business card displays that are also a good way to highlight POS.
In all, there are nearly 200 different displays and thousands of possible combinations to make your point of sale (real or virtual) a unique, attractive and professional place, which converts simple visitors into customers!
Customizable jewelry displays to enhance your brand image.
You have found the perfect displays and created the staging that suits you, but find that it lacks the little personal touch?
This step is not essential, but customization is sometimes the little extra that makes the difference. Not only will you display your jewelry and fashion accessories on beautiful jewelry displays, but you can also integrate your logo.
With Coco Papaya jewelry displays, customizing your jewelry displays is easy! Indeed, as the entire range is made of quality wood, it is easy to aim for a plate engraved with your logo or to customize each display in your own way (pyrography, paint, sticker ...). Let your imagination run wild and enhance your brand by customizing the displays!
Artisanal manufacturing: a guarantee of quality and authenticity.
Each Coco Papaya display is unique because it is entirely handmade with quality wood, from sustainable sectors (planted forests).
This artisanal origin will help you differentiate yourself from your competitors by offering a distinguished, warm and original place of sale. Well highlighted on our wooden displays, each of your jewels will appear as unique and precious in the eyes of your customers.
Do not neglect this major asset if you sell handmade jewelry, or traditional regional jewelry such as Boulonnais and Portelois jewelry, in our beloved Opal Coast!
Very solid, our displays have a practically unlimited lifespan! And if the modes change, you can easily repaint them to the color of your choice...
Vary the models and create original stagings.
In a shop window, on a market stall, a shelving or a cash counter, the combination of several styles of jewelry displays will attract the eye of visitors. There are many ways to combine jewelry holders, it's up to you to find the best composition for your shop. For example, you can choose to group your jewelry by range on displays of the same color, or play on contrast by combining several display colors in the same area of the shop...
Because images often say more than words, here are some examples of jewelry displays available on our online store.
Natural colors:
Bright colors:
Color combinations:
Different sizes and shapes:
You now understand the importance of highlighting your jewelry and are ready to create your own compositions to increase the performance of your point of sale!
We remain at your disposal for any information and wish you success in your activity.
See you again.
Sources:
Tactill
Bijorhca
Atlantic displays
Chefdentreprise.com
Mondecorateur.pro
Ooreka
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